Tuscany Eyewear is a privately-held corporation formed January 1996 from New York Optical International. New York Optical International was a long-standing Florida-based frame distributor with a specialist market within the United States, Latin American and Caribbean Islands. Initially, Tuscany Eyewear preferred to create its own identity and developed its own brands. In 2007 Tuscany Eyewear became the Porsche Design exclusive distributor for the USA, Caribbean and specific countries in Central and South America. It has also introduced award-winning rimless frame programs for optical laboratories.