Created on the Hawaiian Islands to make the colors shine. Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat the intense glare & harmful UV while bringing the brilliant colors of the island to life. Inspired by the beauty & culture of the islands their mission is to spread Aloha through vivid color, clarity & detail.