The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33 year-old English immigrant committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. 100 years after a humble beginning, New Balance remains committed to their heritage of fit and comfort for athletes all around the world. As in New Balance footwear, the New Balance Eyewear collection features the New Balance trademark of fit, performance and comfort.